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On April 29th, 2007, we introduced the Riverbed Mash-Up Campaign to the world in the form of banner ads on NY Times, Forbes, Information Week, Network Computing, Optimize Magazine, Network World, CIO.com, eWeek, Baseline Magazine, CIO Insight.com, IT Business Edge, and IT Toolbox. Created by our San Francisco advertising agency Godfrey Q & Partners, this campaign marked the dawn of a whole new marketing campaign spanning advertising, direct response, and events. |
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In this colorful campaign, we mash up two city names and their respective skylines to create a brand new city name with its own unique skyline. This is a compelling metaphor for how Riverbed wide-area data solutions make working on the WAN feel like working on the LAN, and powerfully illustrates how Riverbed brings the world closer.
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Click on one of the thumbnails above
Each ad in the Riverbed Mash-up Campaign above features an imaginary city composed of two real cities. For example, San Francisco + Singapore = San Franciscapore. This new city name forms the headline of the ad.
An illustrated cityscape mashes up the skylines of two real cities, with each skyline making up roughly half of the new, imaginary cityscape. Each of the two mashed-up skylines should contain an iconic landmark for its respective city (e.g. the Golden Gate Bridge for San Francisco).
Look for more clever city mash-ups as we grow and expand this campaign in the coming months.
Example: In this illustration for San Franciscapore, the Golden gate Bridge from San Francisco is juxtaposed against a skyline from Singapore.
